The landscape of consumer venture capital has evolved significantly over the past two years, with some investors pulling back while others have doubled down on their commitment to the space. As the market shifts, it has become increasingly difficult to identify which VCs remain bullish about investing in consumer-focused brands and startups. The uncertainty has led many founders to question where to turn for funding and which investors are still actively pursuing opportunities in consumer markets.
To address this, we’ve compiled a comprehensive list of early-stage consumer VCs who are still investing in areas like consumer technology, consumer marketplaces, prosumer software, consumer subscription, and CPG / eComm. This curated resource is designed to help founders navigate the current venture landscape by connecting them with investors who want to fuel the next wave of consumer innovation. Headline maintains its strong conviction and enthusiasm for the opportunities in consumer. Whether you're launching a new app or building a consumer brand, this list can serve as a guide to finding the right backers.
Did we miss someone? Nominate a venture firm that actively invests in pre-seed or seed consumer startups here and we’ll update our list accordingly.
Want access to our full list for easy use? Happy to help. Just click here.
Zoe Bhargava (Harvard MBA ‘25) was also a collaborator on this report.
