Investors are buzzing about voice AI. Here's where they see the most untapped potential.

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We sit down with Lena in Stockholm, where open banking fintech Brite Payments is being built. On a mission to equip merchants with instant payments and payouts, Brite is not only one of Europe’s fastest-growing fintech companies but also one of its few profitable ones. 

An experienced payments executive, Lena started Brite in 2019 on a small angel-led seed and raised a $60M Series A from Headline and Dawn Capital in late 2023, the largest raised by a solo female founder that year. “I’m not the typical 'go-big-or-go-home founder,” she says as she shares her version of sustainable growth, why churn is the most important metric, and why the so-called Klarna mafia used to gather around bad pasta. The interview has been edited for brevity and for clarity. Reading time: 10’

First thing: What’s something people sometimes get wrong about Brite Payments? One thing is that we aren’t part of a third-party infrastructure. In fact, we’re a fully standalone payment method running on proprietary rails – Brite receives funds, collects, and reconciles them. It’s a complete solution, ready for the merchant to plug in. With us, money instantly moves between merchants and end users – in both directions – with significant savings potential compared to incumbent payment methods, including credit cards.

Now let’s take a big step back: What’s an early learning that you carry with you to this day? To tell things as they are but in a respectful way. This is something I learned from my dad, and I believe it has taken me to where I am now. I think people know me for speaking my mind. But when someone is rude to others, especially to those they might perceive as "less important," that’s a big red flag for me.

Meet the Headliner: An experienced payments executive, Lena started Brite in 2019 on a small angel-led seed and raised a $60M Series A from Headline and Dawn Capital in late 2023, the largest raised by a solo female founder that year. “I’m not the typical 'go-big-or-go-home founder,” she says as she shares her version of sustainable growth, why churn is the most important metric, and why the so-called Klarna mafia used to gather around bad pasta.

Lena Hackelöer, Founder of Brite Payments

On the Future of Payments, Profitable Growth & Klarna's Mafia

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