logo
  • Portfolio
  • Team
  • Latest
  • May 11, 2021

    A Match Made in Delivery Heaven: Fancy + Gopuff

    By Jett Fein

    We’re excited to take the wraps off our Seed investment in Fancy, the UK’s fastest-growing, on-demand convenience app, and to also announce that Fancy is being acquired by our portfolio company Gopuff, the leader in instant needs.

    This transaction represents a terrific win-win-win for Fancy, Gopuff, and all shareholders. Most importantly, this inaugurates Gopuff’s entry into Europe  —  where we are fully confident that together with Fancy, it will continue to delight millions of customers.

    Fancy, Fancy, Fancy

    Last year, our global team studied the up-and-coming “Gopuff clones” emerging in Europe. As one of the earliest backers of Gopuff in 2016, we knew that the business model had the potential to be hugely successful in Europe and we were eager to identify the best emerging companies on the continent.

    With Gopuff nearing 600 markets in the US, we turned our sights to the UK, Germany, France, Scandinavia, and other European countries for its next expansion effort. Over the years we have helped a number of our portfolio companies expand internationally (Farfetch, Groupon, and The RealReal) by leveraging the Headline team and network across Europe, Brazil, and Asia.

    Over the course of a couple weeks, our team scanned the landscape and ultimately we landed on one shining example of a company that had the characteristics we were looking for: strong traction in several markets in the UK, hungry founders laser-focused on execution (not PR), and genuine customer obsession.

    Armed with conviction in our new friends at Fancy, we led the Seed round in 2020 and I joined the board.

    Congratulations, Fancy! And welcome to Europe, Gopuff!

    It has been a distinct pleasure to partner with Co-Founders Arnie Englander and Jack Wilson. When we first introduced Arnie and Jack to Rafael and Yakir, Gopuff’s Co-Founders and Co-CEOs, they exclaimed that the Fancy founders “are just like us!” We are thrilled that these two amazing teams are joining forces to dominate the UK’s instant needs category. 

    A huge congratulations to everyone involved, and welcome to Europe, Gopuff!

    NEXT

    Trending: Meet the Ultra-Popular Girl Band That’s Blurring the Lines Between JPOP and KPOP

    Stay up on the latest

    Sign Up

    Chose Region:

    • USA
    • Europe
    • Asia
    • LatAm

    San Francisco

    600 Montgomery St, 43rd Fl

    San Francisco, CA 94111

    +1 415 869 5200

    Berlin

    Friedrichstr. 206
    10969 Berlin, Germany

    +49 30 46724977 0

    Paris

    24-26 rue de la Pépinière
    Paris 75008

    São Paulo

    Cubo Itau
    Alameda Vicente Pinzon, 54
    Vila Olimpia
    São Paulo, 04547-130

    Beijing

    2F, No. 39 Haidian West Avenue

    Haidian District, Beijing, China

    中国北京市

    海淀区海淀街道39号2楼

    Taipei

    No. 101 FuXing North Road
    Floor 10 Taipei
    Taiwan 105

    台北市復興北路101號10樓

    Tokyo

    9F, Sumitomo Fudosan Onarimon Tower

    1-1-1 Shibakoen, Minato-ku

    Tokyo 105-0011 Japan

    〒105-0011

    東京都港区芝公園1-1−1

    住友不動産 御成門タワー 9F

    Get in Touch

    LINKEDINTWITTER

    Press

    [email protected]

    Careers

    Talent Network

    General

    [email protected]

    Intros + Ideas

    Tell us about your business

    Site Notice
    Privacy Statement
    • You
    • Us
    • The World